Information about business partners in their specific roles (customers, suppliers) can be easily integrated with telephony applications such as XPhone®. Thus, when answering a call, the employee of the client-company already knows who he or she is talking to, the company the caller represents, and the customer or supplier ID is displayed in a pop-up. With this Business Partner ID, the employee can query the SAP system and offer the solution directly over the phone or forward the call to the employee inside the company best able to help the client or the provider who initiated the phone call.

The list of business partners can also be integrated with Microsoft Outlook®. Thus, distribution lists can be created for certain types of partners.

The most complex integration of SAP ERP is with a webshop that can take orders from customers and create sales orders in SAP.
Webshop can also offer document display, statistics display as well as web interface for other applications such as Event Management. The integration is not done with the help of a CSV file as in the previous cases but, through web services. There are synchronization web services that are called only once a day (during the night), like the synchronization of materials, including the available quantities (ATP) and the material prices specific for each country. Other services are called whenever it is necessary to collect customer data or save an order in SAP.
Services performance is not the only important thing, but also the volume of transferred data, because lately more and more webshops are running in the cloud. Therefore, a solution where most of the materials are sent to the webshop and the webshop decides whether the materials are displayed or not (they have a price or stock) is unacceptable.